Royal Ascot is once again working with the British Fashion Council on the Headonism initiative which supports and showcases a selection of the newest and most exciting millinery talent at this February’s London Fashion Week.
Curated by world-renowned milliner Stephen Jones, Headonism is a BFC initiative celebrating the new wave of emerging British based hatters. The talents who have been invited to show at Headonism and Royal Ascot are Piers Atkinson, William Chambers, Moody and Farrell, Emma Yeo and Aurora.
Stephen Jones says of the talent this season,
“I am thrilled to welcome our new milliners to Headonism 2013. They bring a new flair and excitement to our wonderful London designers: Piers Atkinson and William Chambers. Aurora Ozman brings tactile glamour to hats and headdresses, Emma Yeo creations are exquisitely sculptural, whilst Eloise Moody of Moody Farrell personifies the energy, style and wit of young London.”
As part of the ongoing partnership, Royal Ascot will also host a Headonism installation during Europe’s premier race meeting to an audience of race goers from around the world.
Caroline Rush, CEO of the British Fashion Council, comments:
“We are delighted to continue to partner with Royal Ascot to support the BFC’s Headonism initiative. The Royal Meeting at Ascot is watched by the world and Headonism is the perfect platform to generate interest and promote Britain’s emerging milliners to a wider audience.”
Chief Executive at Ascot Racecourse, Charles Barnett, said:
“We are very excited to once again be working with the British Fashion Council and Stephen Jones to support a new generation of milliners. Fashion is always high on the agenda at Royal Ascot and Headonism is an initiative, which directly supports some of the inspired designs that we see at the Racecourse.”
Headonism provides an exciting platform for British based milliners to promote their work. Piers Atkinson acknowledges the value the initiative will bring to all five milliners:
“I am so pleased to be part of Headonism this season, crafted millinery is very niche, so to have the support of the BFC and Royal Ascot to showcase our work is a crucial first step to becoming a player on the international stage. The BFC work with ultra-milliner Stephen Jones so to have the ‘seal of approval’ from both the BFC and Stephen Jones is the most incredibly supportive launching pad one could imagine.”