Image shows John Blake and Karen Smith from Ascot Racecourse receiving the Best Tourism Event honour from comedian, author and presenter Sandi Toksvig (left) and James Berresford (right), Chief Executive of Visit England at the Enjoy England Awards for Excellence 2011 ceremony in Birmingham last Friday.
At a lavish awards ceremony in The Great Hall of the University of Birmingham on Friday 15th April, Royal Ascot won the Best Tourism Event category at the Enjoy England Awards for Excellence 2011. This is a national award with Royal Ascot beating off stiff competition from the Buxton Festival, the Manchester International Festival and the Times Cheltenham Literary Festival.The judging panel recognised that Ascot is synonymous with quality, style and a truly memorable day out. The highlight of the year is Royal Ascot in June with five days of racing, tradition, pageantry and fashion. Outside Royal Ascot, racing takes place throughout the year, each race day offering a unique theme and atmosphere. ‘We are thrilled that Royal Ascot has received this prestigious accolade from Enjoy England. This recognition underpins our status as a first class national tourism attraction.’ said John Blake, Head of Sales and Marketing at the Berkshire track.
‘England has a world famous sporting heritage and, for many parts of the country, horseracing is at the core of the community. I can't think of a more thrilling day out than a day at the races. The Visit England Awards for Excellence provides a nationally recognised stamp of approval showing visitors that Ascot Racecourse provides regular racegoers and first time visitors alike with a top quality and highly memorable experience,’ added James Berresford, Chief Executive of Visit England.
Ascot is committed to providing a value-for-money fun day out for all customers with Royal Ascot, live music, wine and beer festivals, family days and world class racing action.