Ascot Premier Admission Customers to Receive Full Refund

Charles Barnett, Chief Executive at Ascot, said: “It is clear that we let down many of our Premier Admission customers with a well intentioned but misguided policy, whereby we attached marks to those not complying with the new dress code. The intention was that customers who had been advised once that a new dress code applied wouldn’t be approached a second time.

“The results were unfortunate, and no customer should be expected to pay for such an experience. Therefore, we have taken the view that all Premier Admission visitors on Saturday will receive a full refund.

“We have worked very hard for many years to establish ourselves as a benchmark for customer service and are making this statement today to reinforce that we will not allow our reputation as a welcoming sports venue to be tarnished by an isolated lack of judgement on our part.

“We will work through the logistics of the refunds tomorrow. Most people will have booked in advance or paid by card on the day but we will look after cash customers too and anyone who still has their admission badge should hold onto it.”