Thursday, 28 October 2010

Ascot Racecourse Awarded Quality Assured Status by Visit England

Ascot Racecourse has been awarded Quality Assured status by Visit England. The accolade assesses the level of customer care and service at visitor attractions across the country with everything from hotels to zoos. By displaying the easily recognised Enjoy England Quality Rose at the Berkshire track, racegoers can be confident their experience will be of the highest quality.

The Enjoy England Quality Rose was created to reassure customers before they visit their chosen attraction. The criteria is judged by an independent assessor on an annual basis and Enjoy England can then ensure that the standards experienced are as high as possible and the venue is worthy of carrying this auspicious mark. Customers can relax, book with confidence and get on with the real business of having a fantastic day out in confidence. The Quality Rose is the mark of England’s official, nationwide quality assessment scheme and is an independent, reliable, impartial assessment of quality covering just about every type of place you might want to stay or visit.

‘We are thrilled to have been awarded the Quality Rose by Enjoy England. This recognition underpins our status as a first class national tourism attraction. It is especially exciting as it rounds off a wonderful ten days with Royal Ascot being awarded Gold in the Tourism South-East Excellence Awards last Thursday,’ said John Blake, Head of Sales and Marketing at the Berkshire track.

‘England has a world famous sporting heritage and for many parts of the country horseracing is at the core of the community. I can't think of a more thrilling day out than a day at the races. The Visit England Quality Rose marque provides a recognised stamp of approval showing visitors that Ascot Racecourse has been assessed along similar lines to a more traditional type of visitor attraction providing regular racegoers and first time visitors alike with a high quality, highly memorable experience,’ added James Berresford, Chief Executive of Visit England.

Ascot is committed to providing a value-for-money fun day out for all customers with Royal Ascot, live music, wine and beer festivals, family days and world class racing action.

For further information, images and logos, please contact:
John Blake, Head of Sales & Marketing, Ascot Racecourse, 01344 878512, 07917 521429,,

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