Tuesday, 29 March 2011

Cheers! Raise your glasses to Fuller’s Special Edition ‘Ascot Tercentenary Ale’

In celebration of Ascot Racecourse’s 300th birthday, Fuller, Smith & Turner, London’s only traditional brewer, has created a special tercentenary golden ale. Ascot Tercentenary Ale is a brand new, limited edition ale which will be available nationally in Budgens, regionally in selected supermarkets, and Ascot Racecourse itself, from late April, followed by selected Fuller’s pubs in cask during June and the Ascot Beer Festival on 30th September and 1st October. Only 30,000 bottles will be produced so they are sure to be hot property once they go on sale.

Crafted in partnership with the historic racecourse, and brewed to 5% ABV, Ascot Tercentenary Ale is bottle conditioned meaning a small amount of yeast remains to enable extra fermentation in the bottle. It is this fermentation which gives the beer a wonderful zing. Combined with unmistakable tropical fruit notes, provided in part by the dwarf Sovereign hops, this will make Ascot Tercentenary Ale a perfect summertime beer.

Richard Fuller, Sales Director for Fuller’s, said: “There are not many racecourses that could celebrate a 300th birthday; we are delighted to help Ascot Racecourse mark theirs. Ascot is a place full of majesty and history, and we like to think that our Ascot Tercentenary Ale will go down in Ascot legend in its own time too.”

John Blake, Head of Sales and Marketing, commented: “We are delighted that esteemed British brewer Fuller’s is marking our birthday in this way. It is set to be an exciting addition to the racecourse’s celebrations and an absolute must-try at the Beer Festival in September.”

1 comment:

  1. Can't wait. Really like Fullers beers (and Ascot Ales of course) one of the great things of attending Ascot race meetings is the Fullers bar.


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