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Thursday, 27 October 2011
Ascot Awarded Top Marks in the Enjoy England Quality Assured Scheme
Ascot Racecourse has again been awarded Quality Assured status by Enjoy England, but with an even better score. The accolade assesses the level of customer care and service at visitor attractions across the country from arboreta to zoos. By displaying the easily recognised Enjoy England Quality Rose at the Berkshire track, racegoers can be confident their experience will be of the highest quality.
The Enjoy England Quality Rose was created to reassure customers before they visit their chosen attraction. The criteria is judged by an independent assessor on an annual basis and Enjoy England can then ensure that the standards experienced are as high as possible and the venue is worthy of carrying this auspicious mark. Customers can relax, book with confidence and get on with the real business of having a fantastic day out. The Quality Rose is the mark of England’s official, nationwide quality assessment scheme and is an independent, reliable, impartial assessment of quality covering just about every type of place you might want to stay or visit.
VisitEngland’s Chief Executive, James Berresford said: ‘The team at Ascot Racecourse deserve to be congratulated for achieving such a high score in their Quality Assessment report. As one of the premier racecourses in England, Ascot is leading the industry in delivering excellent standards of customer service and a high quality racing experience to seasoned racegoers and newcomers alike.’
John Blake, Head of Sales and Marketing at the Berkshire track enthused: ‘We are delighted to have been awarded the Quality Rose by Enjoy England. This recognition underpins our status as a first class national tourism attraction. It is especially exciting as it rounds off a wonderful year with Royal Ascot being awarded Gold in the Enjoy England Awards in April,’
Ascot is committed to providing a value-for-money and fun day out for all customers with Royal Ascot, live music, food, wine and beer festivals, family days and world class racing action.